When machines take over. [That’s right now actually.]

Dec 17, 2013   //   by mmalone   //   Blog Posts  //  Comments Off on When machines take over. [That’s right now actually.]

There is a new report from Incapsula that shows bot traffic up yet again. (Basically, a lot of web traffic is 'not human'.)

http://www.incapsula.com/the-incapsula-blog/item/820-bot-traffic-report-2013

Here is their graph with the results of their research. There is a more detailed on on their blog, linked above.

Adweek had a great article about the amount of 'questionable' traffic that is out there:

http://www.adweek.com/news/technology/amount-questionable-online-traffic-will-blow-your-mind-153083

And a few weeks ago WSJ had an article that showed how fake or automated twitter traffic works. 

http://online.wsj.com/news/articles/SB10001424052702303492504579113754194762812

Ultimately you have bots filling out forms just to pump more spam out, in addition to comment spam, which is also automated….

The next step will be automated bots that both buy AND sell traffic that they create. Unless someone created a machine to do that already. 

 

 

 

 

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